Selling to outdoor women - Step into her hiking boots

posted 10.28.2014 by Spawn

Your grandmother was “liberated” because she could dress like a man. Your mother was a “super woman” because she could do it all. But today’s woman isn’t looking for validation by being more like a man, or by being indestructible.

Is your loyalty program relevant?

posted 10.23.2014 by Spawn

Is your loyalty program relevant? If your idea of a reward is offering a general discount on products, then your customers are barely noticing you - offers like these just aren't relevant anymore.

What's Trending: LinkedIn, Virgin Airlines & Netflix

posted 10.15.2014 by Spawn

LinkedIn gets serious, Virgin Airlines gets weird(er) and Netflix starts thinking a bit more addy.

Social media in the outdoors. It's all about balance.

posted 10.15.2014 by Spawn

Are you that guy at the campsite who has to check your Facebook feed before bed? Can’t take a jog without snapping a quick pick to Instagram? We all do it – Using social media to enhance our outdoor experiences. But we also like to feel a sense of balance. Like we’re not spending TOO much time on social.

What's Trending: Coding, Cheerios and Millenials

posted 10.10.2014 by Spawn

Coding is cool. Cheerios Canada and General Mills are even cooler. Millenials apparently do know what they want (and some of it may surprise you).

Spawn Ideas, formerly Nerland Agency, is an Alaska advertising and marketing agency with offices in Anchorage, Denver, Seattle, Fairbanks and Juneau.

What we do: Branding, marketing strategy, consumer behavior, TV, radio, print, web design, social media and digital strategy