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Apple launches, IKEA plays and Kraft engages

posted 09.10.2014 by Spawn

The New Apple phone and watch take personalized technology to a whole new level. The latest announcements from Apple continue to evolve this brand's equity in an extremely competitive category. IKEA's video strategy "drafts" off Apple, using tongue-and-cheek humor to get a bit of attention from the new Apple announcement. And Kraft strategically pairs advertising and content, ultimately gaining higher ROI from the content, than from its ads.

Is Facebook Dead?!

posted 09.08.2014 by Spawn

Nah ... Facebook still dominates teens’ social usage. Click to learn more.

Instagram Hyperlapse, 13 minutes of awesome and the new Alaska Airlines Center

posted 09.05.2014 by Spawn

How will individuals and marketers document and delight with Instagram's new Hyperlapse? Never underestimate the power of packaging to stimulate the senses to believe something that isn't. And, Alaskans, get set for the highly anticipated grand opening events at UAA's Alaska Airlines Center. (And come see what might be the first drive-in movie of your life — or least the first you've seen in decades!)

Back-to-School Time: Bad news for kids. Great news for marketers.

posted 08.06.2014 by Spawn

Remember when you were a kid and you went into a mild (or possibly deep) depression when summer break ended?

Careful on Social. People might think you look like a private part.

posted 07.18.2014 by Spawn

Everyone’s heard the horror stories. A brand kicks off a social media campaign only to be blasted with unexpected, unflattering, and embarrassing feedback from users ...



Spawn Ideas, formerly Nerland Agency, is an Alaska advertising and marketing agency with offices in Anchorage, Denver, Seattle, Fairbanks and Juneau.

What we do: Branding, marketing strategy, consumer behavior, TV, radio, print, web design, social media and digital strategy