On Facebook, the organic reach of brand content is quickly declining. That’s because there’s more and more brands competing for limited newsfeed space. So how does a brand get face time with users these days?
Authenticity. That’s what travelers are looking for nowadays. Not “popular” tourist stuff like the World’s Largest Ball of Twine (sorry, Kansas).
When you think of graham crackers, you probably don’t think classy. But, Honey Maid showed nothing but class when they responded to backlash over their last TV spot.
Can social media really make the cash register ring? There’s not a brand alive that hasn’t asked that question. The answer: yes. If you do it right.
The Snickers “You’re not you when you’re hungry” campaign is pretty great. Not sure about Snickers Australia’s latest ad, though.
Spawn Ideas, formerly Nerland Agency, is an Alaska advertising and marketing agency with offices in Anchorage, Denver, Seattle, Fairbanks and Juneau.
What we do: Branding, marketing strategy, consumer behavior, TV, radio, print, web design, social media and digital strategy