The New Apple phone and watch take personalized technology to a whole new level. The latest announcements from Apple continue to evolve this brand's equity in an extremely competitive category. IKEA's video strategy "drafts" off Apple, using tongue-and-cheek humor to get a bit of attention from the new Apple announcement. And Kraft strategically pairs advertising and content, ultimately gaining higher ROI from the content, than from its ads.
Nah ... Facebook still dominates teens’ social usage. Click to learn more.
How will individuals and marketers document and delight with Instagram's new Hyperlapse? Never underestimate the power of packaging to stimulate the senses to believe something that isn't. And, Alaskans, get set for the highly anticipated grand opening events at UAA's Alaska Airlines Center. (And come see what might be the first drive-in movie of your life — or least the first you've seen in decades!)
Remember when you were a kid and you went into a mild (or possibly deep) depression when summer break ended?
Everyone’s heard the horror stories. A brand kicks off a social media campaign only to be blasted with unexpected, unflattering, and embarrassing feedback from users ...
Spawn Ideas, formerly Nerland Agency, is an Alaska advertising and marketing agency with offices in Anchorage, Denver, Seattle, Fairbanks and Juneau.
What we do: Branding, marketing strategy, consumer behavior, TV, radio, print, web design, social media and digital strategy