Back in the day, mail ordering a polyester leisure suit from Sears catalogue was considered convenience shopping. As we know, the Internet changed all that.
On Facebook, the organic reach of brand content is quickly declining. That’s because there’s more and more brands competing for limited newsfeed space. So how does a brand get face time with users these days?
Authenticity. That’s what travelers are looking for nowadays. Not “popular” tourist stuff like the World’s Largest Ball of Twine (sorry, Kansas).
When you think of graham crackers, you probably don’t think classy. But, Honey Maid showed nothing but class when they responded to backlash over their last TV spot.
Can social media really make the cash register ring? There’s not a brand alive that hasn’t asked that question. The answer: yes. If you do it right.
Spawn Ideas, formerly Nerland Agency, is an Alaska advertising and marketing agency with offices in Anchorage, Denver, Seattle, Fairbanks and Juneau.
What we do: Branding, marketing strategy, consumer behavior, TV, radio, print, web design, social media and digital strategy