In the spring of 2017, GCI launched a revolutionary and disruptive product for Alaskans. While AT&T and Verizon offered ‘unlimited’ data plans, the reality is that speeds can be throttled when users reach 22GB. GCI went further with a new plan offering 30GB, which Spawn fittingly called Better than Unlimited. The campaign promoted not only the wireless benefits of more data for less money, but also savings on GCI’s 1 GIG internet plan for customers with two or more wireless lines.
TV, radio, emails, in-store signage and digital assets drove a 100% increase of interested website visitors via ads and people calling in to learn more about the product, resulting in over 10,000 Better than Unlimited plans for GCI in just three months.