What’s Trending: Spectacles, Blackberry and Land O’Lakes 9/26/2016


Snapchat Spectacles


Snapchat unveils new glasses, Spectacles, and announces rebrand as Snap, Inc.

Snapchat CEO Evan Spiegal unveiled the company’s long rumored glasses project Spectacles this week. Videos taken with the glasses will automatically upload to users’ Memories feed and will cost $130. Along with the new product announcement the company also announced its rebrand as Snap, Inc.
One feature of Spectacles could influence the future of digital video as the videos display full screen in any orientation. See the Spectacles in action here.



Blackberry calls it quits with hardware manufacturing.

Earlier this year Blackberry CEO John Chen warned that if their hardware wasn’t making a profit by September they would call it quits. After losing notable patrons in recent months, like the US Senate and the President, the company is holding true to its word and will now outsource all of their hardware.
This doesn’t surprise many but recent woes with Samsung, and now this, beg the question if this will seal Apple’s grip on the market or open it up for new players, like Google.

Blog-Brand_BrandLand OLakes


Land O’Lakes says no to food-porn. 

With a unique use of Instagram, Land O’Lake’s new campaign “Delete to Feed” is fighting hunger by asking users to delete photos of food from their Instagram accounts. After a user registers their account with the Delete to Feed website Land O’Lakes will donate 11 meals for every food photo that is deleted.
The Martin Agency’s creative director Andy Azula hopes “this helps raise awareness of the food insecurity problem within the United States”.