Black Friday? More like Black November.

This year, Black Friday sales didn’t live up to retailers’ predictions. Why? Possibly because several well-known brands offered their Black Friday deals earlier and then extended those same offers longer than the traditional one-day-only sales window. For example, Amazon not only started early with “Black Friday Countdown Deals,” they also extended the “Cyber Monday” promotion to a full week. K-Mart launched their “not Christmas” messaging in September (yes, I said September). Check it out here. Home Depot even got in the mix with “Get Black Friday Prices Now.” So, what does this mean for

Read More

What’s Trending: Instagram passes Twitter, Rogue Brewing, and Holiday Cheer

Digital Trend: Instagram now has more monthly users than Twitter with 300 million, 100 million more than they had in March of this year. The company also announced they will be handing out verified accounts within the week. Instagram recently rolled out video ads, and has plans to expand their ad services. Read more here. Brave Brand: Just because two food items are good doesn’t necessarily mean they’re good together. Presumably you wouldn’t dip broccoli into, let’s say, chocolate or

Read More

The “Good Ol’ Days” for Outdoor Brands

The “Good Ol’ Days” Could Create a Brighter Future for Outdoor Brands Feelings of uncertainty surround all aspects of our lives. Which is why consumers often think back to their familiar past with fondness. Which explains why people are willing to throw money at almost any product or service that takes them back to their youth — happier times when they felt safer and more secure. Memory Marketing Memory marketing (also called nostalgia marketing, retro marketing, and flashback branding) summons up

Read More

What’s Trending: Google Contributor, Pizza Hut, and Twitter’s ‘Get Offer’ Button

Digital Trend: Google introduced Contributor, a new program that allows users to pay a monthly subscription in exchange for an ad free browsing experience. Test partners include Mashable, The Onion, and Imgur. Learn more here. Brave Brand: While most brands are seeking to prove themselves as ‘authentic’, Pizza Hut decides to go in the opposite direction. They take their new pizza flavors to southern Italy to show how much long time pizza makers don’t like it. Read more here. Ad

Read More

A lesson in PR: Be honest. Be proactive. Be transparent. BP.

When the oil platform Deepwater Horizon caught fire and sank into the Gulf of Mexico, the oil cleanup began almost immediately. And so did the public relations campaign to mend the company’s reputation. CEO, Tony Hayward, publicly apologized and ads began running that showed BP executives on the ground talking about putting things right. But BP did more than produce slick images; the company put real corporate responsible programs in place and followed with real action. Along the way, they listed their

Read More

What’s Trending: Snapcash, Interstellar, and Pineapple

Digital Trend: The cashless, online payment trend continues. Snapchat has partnered up with Square to make Snapcash, a service that allows users to send money to their contacts directly from the app. Opening up a whole new avenue for retail and mooching alike. Learn more here. Brave Brand: Whereas most marketing campaigns for movies culminate on opening weekend, the team behind Interstellar seems to have deviated with great success. Three weeks after its release they have managed to place it

Read More

What’s Trending: SnapDonate, PepsiMAX and Mobile Ads

Digital Trend No need to include pocket lint with every donation to a charitable cause during the upcoming holiday season. The new app SnapDonate will recognize a picture of the charity’s logo and let you make a donation with PayPal or your debit card. Learn or download here. Brave Brand Make room Bloody Mary and Candyman: PepsiMAX adds unsuspecting movie goers to the list of scary monsters that live in the mirror. This brave use of facial recognition software and

Read More

Women, the outdoors and the ideal of perfection

It’s not easy being perfect. In fact, it’s impossible. But, some websites, like Pinterest and Facebook, would make you think perfection is the norm. They’re like the “best of” reel of someone’s life. And even though these sites are marketed as a way to get in touch with your creative side and feel good about yourself, they’re having the opposite effect. Thankfully, there’s been some push back from the public over this impossible ideal of perfection. A sign that the

Read More

What’s Trending: Web 1.0, Diet Coke and Tumblr

DIGITAL TREND It seems Internet users are becoming increasingly nostalgic about the good ol’ days of Web 1.0 and their calls for a revival are being answered. Ad-free Ello, Facebook’s new forums app Rooms, and other chic, lo-fi platforms like Tilde.club are offering users the internet experiences of yesteryear. Read more here. BRAVE BRAND Brand recognition be damned, Diet Coke uses an algorithm that allows their label printers to “think” like designers and create more than 2 million unique labels

Read More