Mode and the Path to Purchase Webinar

Join us on Thursday, August 24, at 11:00 a.m. MT for a webinar: Mode and the Path to Purchase. We’ll present actionable insights on the outdoor consumer’s path to purchase taken from a recently co-authored report with the Outdoor Industry Association. We’ll teach you ways to move prospective buyers more quickly from thinking to doing using new targeting tools like mode/mindset that are easily integrated with your legacy toolset and systems. Fully 89% of companies in 2017 will compete mainly on customer experience …

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Spawn Ideas Wins Gold for the Advertising Age Small Agency of the Year, Northwest

NASHVILLE, TN (July 20, 2017) – Spawn Ideas won the Gold medal for Small Agency of the Year, Northwest Region at the 2017 Ad Age Small Agency Awards in Nashville last night. Presented by Ad Age, the leading source of news and intelligence for the marketing community, the Small Agency Awards are the premier honors saluting outstanding work created by independent shops with 150 or fewer employees. The Small Agency Awards were launched nine years ago to ensure that the groundbreaking campaigns and …

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Mode-Focused Marketing in Action: 3 Examples

In our last post Mode Matters in the Multitasking Age, we discussed a key principle of the work we do here at Spawn: Marketing to an audience’s mode. We define mode as the state of mind a person gets into to get a job done, and we believe marketing to their audience’s mode helps brands make a critical leap – from merely talking to potential customers to becoming their trusted partner. Of course, to market to a mode, you first …

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Mode Matters in the Multitasking Age

Let’s start with a question. When was the last time you waited in line without checking your email, texting, scrolling through a feed or using your favorite app? Or how about the last time you rescheduled your life to watch a favorite TV show live, knowing it wouldn’t be available for months until reruns? Those days seem long gone. And you can thank technology for that. Over the past decade, our connection to digital and mobile technologies has made many …

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Meet the Moms: Molly The Rebel

In this post (the final in our series on Outdoor moms), we’ll meet Molly The Rebel. She makes up about 27% percent of the Outdoor Moms we researched, and she’s the one who most prides herself on doing things her own way. Missed our earlier posts? It’s easy to catch up: So far, we’ve: Defined modes as patterns of thought and behavior that people get into to get a job done and explained how understanding modes can help you create …

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Meet the Moms: Lindsey The Purist and Abby The Climber

The past two weeks, we’ve been talking about Modes, and about marketing to the vast Millennial Outdoor Moms target. So far, we’ve: Defined modes as patterns of thought and behavior that people get into to get a job done. Shown you how understanding modes can help you create better marketing, and Highlighted how considering mode can help you reach the two most common “mom types” with messages that will engage and convert them. In this post, we’re introducing two new …

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Meet the Moms: Erica the Planner and Lisa the Curator

When you think about customer journeys, you probably envision a very linear flow in which marketing guides prospective customers through a series of defined steps toward purchase. But digital and mobile technology have radically altered that pattern. Today, customer journeys are consumer-directed—they’re more fluid, flexible, and fragmented than ever before. Shoppers move at their own pace toward decisions, shifting back and forth between stages as they grab micromoments during busy days to get jobs done. Of course, this can make …

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Mode Matters

Here at Spawn, we love a great journey, whether it’s a literal trek from Point A to Point B—just ask us about the best trails near our offices—or the figurative versions that prospective customers travel from awareness to action. And we’re sure that as a marketer, you’ve thought a lot about journeys too. After all, traditional marketing wisdom tells us that a well-researched customer journey and in-depth personas are the twin pillars of a great marketing strategy. With them, you’ll …

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Webinar – Young Mothers & Families – Build Your Outdoor Brand’s Growth Strategy

Missed our recent webinar? No sweat. Enter your name and email below to access the webinar and watch as we explore the world of consumer insights, go beyond generational and gender-based stereotypes and introduce you to our target Outdoor Mom personas and their unique consumer journeys. We’ll even send you outdoor consumer insights and notifications for future webinars! The session will leave you with actionable steps to design campaigns using specific cultural, values-based, and human-centric insights that resonate with young …

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Re-define the Outdoor Lifestyle and Broaden Your Market

The outdoor lifestyle isn’t about degrees of participation in a particular set of outdoor activities; it’s a state of mind. That’s probably what’s most frustrating about crafting messages about outdoor products and experiences. The most famous three words in mountaineering, “Because it’s there”—uttered by George Mallory about why he wanted to climb Mount Everest—are inspiring if you get it and frustrating if you don’t. However, at Spawn, we do actually get this. Think about New Yorkers who walk through Central …

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