What’s Trending: Search Engine News, The White House SEO, and Dove

Digital Trend: Data from the 2015 Edelman Trust Barometer shows that search engines have officially surpassed traditional news sources as the most trusted source of news globally. Read more here. Brave Brand: The White House made smart use of SEO by predicting how people would search for the State of the Union and posting the correlating content that brought up top results on SERPs. Read more here. Ad Trend: The new Dove spot encourages girls to love their curly hair.

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What’s Trending: Native Facebook Video, Tiffany & Co., and the College Football Championship Game

Digital Trend: The latest Avengers trailer offers new insights into native YouTube vs. native Facebook video viewing. The trailer, which debuted during the College Football Championship game, was uploaded to both Facebook and YouTube and garnered 12 million online views combined in less than 24 hours. Read more here. Brave Brand: Jeweler Tiffany & Co. is featuring a same-sex couple in their newest campaign, a first for the 178 year-old company. Read more here. Ad Trend: The inaugural college football

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PATIENTS UP THEIR DOSE OF TECHNOLOGY

New tools and technology are allowing patients to take more responsibility for their own health. And this is impacting how they perceive and interact with physicians. As a healthcare provider, it’s important you understand what resources patients are using so you can improve the care you offer. Patient Healthcare Tools Self-diagnosis: There are many ways patients can try to diagnose themselves before even booking an appointment to see you, including apps to check symptoms, forums on sites like WebMD, and

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What’s Trending: CNN Redesigns Their Website, Mayhem Hits the Sugar Bowl, and Big Brands Sign on to Snapchat Ads

Digital Trend: CNN’s website gets a redesign that focuses around its growing mobile user base. Half of the site’s roughly 60 million views in November 2014 were from a mobile device, a trend that had a major influence on the development of the latest round of site changes. Read more here. Brave Brand: Allstate premieres their latest Mayhem series with 8 ads during the Sugar Bowl on New Year’s Day. The ads were centered around social media, showing the Mayhem

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Giving Tuesday and the Power of Hashtags

Nonprofits can utilize social media to bring the world closer together and improve awareness of important causes. As social media continues to take over our feeds and our worlds, we are becoming more creative with how to use it for good. Giving Tuesday has shown us how a simple hashtag can result in actual increases in charitable giving #Giving Tuesday Recently trending was #GivingTuesday, which was born in response to #BlackFriday and #CyberMonday as an attempt to step away from consumerism to focus

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A New Kind of “Old”

Ah, the baby boomer generation. In its youth, it was about Woodstock and antiwar marches, peace and free love. These “flower children” were anti-establishment – and they still are (in a new way) as they enter retirement age. They want nothing to do with the old, staid “rocking chair” version of retirement. Instead, they are interested in fully maintaining their pith and vinegar well beyond the age of 65. What Boomers Want There are three main things that boomers are

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Black Friday? More like Black November.

This year, Black Friday sales didn’t live up to retailers’ predictions. Why? Possibly because several well-known brands offered their Black Friday deals earlier and then extended those same offers longer than the traditional one-day-only sales window. For example, Amazon not only started early with “Black Friday Countdown Deals,” they also extended the “Cyber Monday” promotion to a full week. K-Mart launched their “not Christmas” messaging in September (yes, I said September). Check it out here. Home Depot even got in the mix with “Get Black Friday Prices Now.” So, what does this mean for

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What’s Trending: Instagram passes Twitter, Rogue Brewing, and Holiday Cheer

Digital Trend: Instagram now has more monthly users than Twitter with 300 million, 100 million more than they had in March of this year. The company also announced they will be handing out verified accounts within the week. Instagram recently rolled out video ads, and has plans to expand their ad services. Read more here. Brave Brand: Just because two food items are good doesn’t necessarily mean they’re good together. Presumably you wouldn’t dip broccoli into, let’s say, chocolate or

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The “Good Ol’ Days” for Outdoor Brands

The “Good Ol’ Days” Could Create a Brighter Future for Outdoor Brands Feelings of uncertainty surround all aspects of our lives. Which is why consumers often think back to their familiar past with fondness. Which explains why people are willing to throw money at almost any product or service that takes them back to their youth — happier times when they felt safer and more secure. Memory Marketing Memory marketing (also called nostalgia marketing, retro marketing, and flashback branding) summons up

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