The Locavour* Lowdown

*travelers seeking local experiences Whether it’s sustainably grown vegetables, a hole in the wall dive bar, or the speakeasy food truck, travelers are increasingly looking for local experiences. And thanks to the technology, they are #blessed to find the “off the beaten path” adventure they seek. Twenty percent of international tourists, or 200 million travelers, are Millennials looking to their Smartphones to inform them during their wanderings. These younger explorers view their journeys as resume builders, not just exciting adventures. …

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What’s Trending: Week of 07.20.2015

An online savings club that offers you discounts if you opt in to banner ads, Tom’s of Maine utilizes micro-influencers on Instagram, and McDonald’s Netherlands gives away free ice cream because it was just. too. hot. Here is Spawn’s weekly What’s Trending report!

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Solo travel — One is (not) the loneliest number.

How does that song go? One is the loneliest traveling number… Ok, so those aren’t the exact lyrics but, based on a new study released by VISA, it reflects a growing trend: Solo traveling is on the rise, people! And the best way to be prepared is to know what you’re dealing with, so here’s a quick “get to know you” for solo travelers. In 2015, 24% of travelers traveled solo on their most recent overseas leisure trip, compared to …

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What’s better than 50% viewability? Twitter says 100%

While other social media platforms (ahem Facebook) have already integrated sponsored autoplay video into their news feeds, Twitter is not just catching up but leapfrogging ahead, upping the ante for viewability. “Two seconds with 50% of the video player in view” is the current standard for viewability, established by the IAB (Interactive Advertising Bureau) and the MRC (Media Ratings Council). But as Twitter moves to integrate autoplay videos, GIFs, and Vines (remember those six-second looping videos), it’s saying to its advertisers: “Standards, …

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What’s Trending: Week of 06.22.2015

Chevy makes a big announcement using nothing but emojis, Facebook gets even more “big brother-y,” and cat videos are good for your happiness and reducing stress (yay!). Check out the trends and corresponding articles here!

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Technology, out of home and the human touch. Fiat nails it.

Figuring out how to give a brand a more human touch can be an ongoing challenge for a lot of marketers. Combine that with the need to keep consumers updated on the features and benefits a particular brand offers and marketers have their hands full. But Fiat found a way. And a fun way, at that. Using a digital board with a little souped-up tech, Fiat developed software and sensors that showcased the brand’s Parking Assist technology by putting a digital representative …

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For Twitter’s Direct Response Ads, Lose the #s and @s

#toomanythingstoclickon, #amirite? That’s the message that Twitter is sharing with brands when using its newly minted Direct Response ads. Ads without shout-outs (@-mentions) or search-enablers (#s) generate 23% more clicks. Why is that true, when hashtags and @-mentions are tools to help more people find your brand and your post? Well, maybe think of it this way: Have you ever been out at a restaurant and chowed down on appetizers (or that heavenly fresh bread on the table) only to realize you …

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