What’s Trending: New Web Domains, Audi, and Insidious 3

Digital Trend Now that new web domain options .sucks and .porn are available, brands have to decide if they want to preemptively buy the domains to keep them out of the wrong hands. And after CNN.com revealed that Taylor Swift had done just that, the debate is everywhere. Read more here. Brave Brand The new Audi A7 Sportback h-tron emits nothing but water vapor out of the exhaust. So, agency thjnk decided to create billboards that leave nothing behind except

Read More

Engaging Employees as Brand Ambassadors

You already know that your employees can be powerful disseminators of positive word-of-mouth for your company. Give them the right information and tools and you’ll find they will eagerly spread news, free of charge. As a leader or manager, here are some steps you can to take to help engage employees to be great messengers and positive influencers for your company. 1. First, make sure staff are active and personally connected to your organization. Corporate enthusiasm is not only important

Read More

What’s Trending: HBO Now, not-there.org, and Facebook Insights

Digital Trend HBO announced that its long awaited standalone subscription service HBO Now will launch at the beginning of April, just in time for the 5th season of Game of Thrones. HBO also announced that for at least three months the streaming service will be available exclusively on Apple TV. Read more here. Brave Brand To coincide with International Women’s Day, the Clinton Foundation launched a campaign with Droga5 that highlights the fact that women “still aren’t there” in terms of

Read More

What’s Trending: Spotify, Geico, and Positivity

Digital Trend Online streaming service Spotify has 60 million monthly active users. 45 million of those users access the service for free and are listening to, and watching, the ads that are being served. With a more engaging platform than Pandora, and features like ads that pause when users mute their volume, Spotify has become a digital agency favorite. Read more here. Brave Brand YouTube preroll ads are very often skipped by viewers, largely because marketers aren’t tailoring ads to account

Read More

What’s Trending: The Oscars, Honda, and “Dadvertising”

Digital Trend Almost 45 million viewers tuned in to watch who won the golden prize at Hollywood’s biggest award show. From Office Depot to Oreo, dozens of brands showed us the do’s and don’ts of realtime marketing during this year’s Oscars. Read more here. Brave Brand There are many reading apps out there that help readers boost the average reading pace of 220 wpm to a minimum of 250 wpm. Honda uses the same approach in their latest 3 part digital

Read More

What’s Trending: Pinterest, Ikea, and Facebook Product Ads

Digital Trend Pinterest could roll out a buy button in as little as 3 to 6 months. The social network has 70 million monthly users that save and share images of things like furniture, clothing, recipes and food. Adding a buy button could turn the site into a major player in e-commerce. Read more here. Brave Brand Ikea’s new poorly assembled billboard ads poke fun at just how difficult their products can be to assemble. The campaign promotes Ikea’s assembly service

Read More

The Rise of Athleisure

“Athleisure” is commonly described as a style of dress that features clothing appropriate for either athletic or leisure pursuits, or both. The term was coined in the mid-2000 to describe the growing trend of wearing items originally designed for leisure and/or athletic purposes in everyday life (think yoga pants at the grocery store). Since it’s arrival on the scene, athleisure has been marginalized– kept outside of offices and professional life–until recently. At some point the trend caught fire and today

Read More

Selling Product On Instagram

Although it began as a photo-sharing site, Instagram has quickly become a top retail platform for consumers. The site is a great medium for showcasing products; providing the online equivalent of window-shopping. According to a recent study by Forrester, Instagram has the highest community engagement of any social network. Its users interact with brands 58 times more than they do on Facebook and 120 times more than on Twitter. The app provides an excellent opportunity to increase sales and engagement

Read More

What’s Trending: Mobile Games, Snickers, and Twitter Ads

Digital Trend The Super Bowl had a new group of advertisers this year, mobile games, a trend that suggests that brands are dropping the stereotypical gamer demographic and targeting a larger more mainstream audience. Game of War ran a 30-second ad featuring Kate Upton, in an obvious attempt to appeal to a broader audience. Read more here. Brave Brand Snickers took home the first ever Super Clio for their big game spot feature Danny Trejo and Steve Buscemi. The spot is

Read More

The Child Bride

In October, a 12-year-old girl named Thea walked down the aisle to marry her 37-year old fiancé, Geir, at St. James Church of Culture in Oslo, Norway. As you’d guess, many people were up in arms. Protesters flooded the church on the day of the wedding – Norway’s first official child wedding. But there was one thing these protesters didn’t know – Thea and Geir didn’t actually exist. Everything was a viral marketing stunt created by the charity, Plan International,

Read More