What’s better than 50% viewability? Twitter says 100%

While other social media platforms (ahem Facebook) have already integrated sponsored autoplay video into their news feeds, Twitter is not just catching up but leapfrogging ahead, upping the ante for viewability. “Two seconds with 50% of the video player in view” is the current standard for viewability, established by the IAB (Interactive Advertising Bureau) and the MRC (Media Ratings Council). But as Twitter moves to integrate autoplay videos, GIFs, and Vines (remember those six-second looping videos), it’s saying to its advertisers: “Standards, …

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What’s Trending: Week of 06.22.2015

Chevy makes a big announcement using nothing but emojis, Facebook gets even more “big brother-y,” and cat videos are good for your happiness and reducing stress (yay!). Check out the trends and corresponding articles here!

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Technology, out of home and the human touch. Fiat nails it.

Figuring out how to give a brand a more human touch can be an ongoing challenge for a lot of marketers. Combine that with the need to keep consumers updated on the features and benefits a particular brand offers and marketers have their hands full. But Fiat found a way. And a fun way, at that. Using a digital board with a little souped-up tech, Fiat developed software and sensors that showcased the brand’s Parking Assist technology by putting a digital representative …

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For Twitter’s Direct Response Ads, Lose the #s and @s

#toomanythingstoclickon, #amirite? That’s the message that Twitter is sharing with brands when using its newly minted Direct Response ads. Ads without shout-outs (@-mentions) or search-enablers (#s) generate 23% more clicks. Why is that true, when hashtags and @-mentions are tools to help more people find your brand and your post? Well, maybe think of it this way: Have you ever been out at a restaurant and chowed down on appetizers (or that heavenly fresh bread on the table) only to realize you …

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What’s Trending: Week of 06.01.2015

Instagram finally opens ads to all brands. Google is launching a “Buy Now” button. And pet owners in Taiwan are shaving their pets into squares and circles. This is What’s Trending for the week of June 1, 2015.

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Leveraging Social to Build Your Email List

OK you’re using email marketing and are doing a pretty darn good job at it, if you don’t say so yourself, right? So, how do you build your existing list into a bigger list of recipients who don’t unsubscribe? The first and most important place to grow your email list is via easy to find and use email newsletter signup forms on your website. After that you should start looking to social media — Facebook is a great channel to focus on after your website. …

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