What’s Trending: The Oscars, Honda, and “Dadvertising”

Digital Trend Almost 45 million viewers tuned in to watch who won the golden prize at Hollywood’s biggest award show. From Office Depot to Oreo, dozens of brands showed us the do’s and don’ts of realtime marketing during this year’s Oscars. Read more here. Brave Brand There are many reading apps out there that help readers boost the average reading pace of 220 wpm to a minimum of 250 wpm. Honda uses the same approach in their latest 3 part digital

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What’s Trending: Pinterest, Ikea, and Facebook Product Ads

Digital Trend Pinterest could roll out a buy button in as little as 3 to 6 months. The social network has 70 million monthly users that save and share images of things like furniture, clothing, recipes and food. Adding a buy button could turn the site into a major player in e-commerce. Read more here. Brave Brand Ikea’s new poorly assembled billboard ads poke fun at just how difficult their products can be to assemble. The campaign promotes Ikea’s assembly service

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The Rise of Athleisure

“Athleisure” is commonly described as a style of dress that features clothing appropriate for either athletic or leisure pursuits, or both. The term was coined in the mid-2000 to describe the growing trend of wearing items originally designed for leisure and/or athletic purposes in everyday life (think yoga pants at the grocery store). Since it’s arrival on the scene, athleisure has been marginalized– kept outside of offices and professional life–until recently. At some point the trend caught fire and today

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Selling Product On Instagram

Although it began as a photo-sharing site, Instagram has quickly become a top retail platform for consumers. The site is a great medium for showcasing products; providing the online equivalent of window-shopping. According to a recent study by Forrester, Instagram has the highest community engagement of any social network. Its users interact with brands 58 times more than they do on Facebook and 120 times more than on Twitter. The app provides an excellent opportunity to increase sales and engagement

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What’s Trending: Mobile Games, Snickers, and Twitter Ads

Digital Trend The Super Bowl had a new group of advertisers this year, mobile games, a trend that suggests that brands are dropping the stereotypical gamer demographic and targeting a larger more mainstream audience. Game of War ran a 30-second ad featuring Kate Upton, in an obvious attempt to appeal to a broader audience. Read more here. Brave Brand Snickers took home the first ever Super Clio for their big game spot feature Danny Trejo and Steve Buscemi. The spot is

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The Child Bride

In October, a 12-year-old girl named Thea walked down the aisle to marry her 37-year old fiancé, Geir, at St. James Church of Culture in Oslo, Norway. As you’d guess, many people were up in arms. Protesters flooded the church on the day of the wedding – Norway’s first official child wedding. But there was one thing these protesters didn’t know – Thea and Geir didn’t actually exist. Everything was a viral marketing stunt created by the charity, Plan International,

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What’s Trending: Volvo, Fortitude, and Snapchat Discover

Digital Trend Volvo will not be airing an ad during this year’s Super Bowl. Instead they are asking viewers to Tweet during other car companies’ ads for their ‘Greatest Interception Ever’ campaign. Read more here. Brave Brand Underground commuters in London were greeted by a polar bear on Tuesday. They were happy to learn that the life-like creature was only a puppet promoting the launch of a new TV crime drama called Fortitude. Read more here. Ad Trend Snapchat is pushing out

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What’s Trending: Search Engine News, The White House SEO, and Dove

Digital Trend Data from the 2015 Edelman Trust Barometer shows that search engines have officially surpassed traditional news sources as the most trusted source of news globally. Read more here. Brave Brand The White House made smart use of SEO by predicting how people would search for the State of the Union and posting the correlating content that brought up top results on SERPs. Read more here. Ad Trend The new Dove spot encourages girls to love their curly hair. The brand

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What’s Trending: Facebook Video, Tiffany’s, and the College Football Game

Digital Trend The latest Avengers trailer offers new insights into native YouTube vs. native Facebook video viewing. The trailer, which debuted during the College Football Championship game, was uploaded to both Facebook and YouTube and garnered 12 million online views combined in less than 24 hours. Read more here. Brave Brand Jeweler Tiffany & Co. is featuring a same-sex couple in their newest campaign, a first for the 178 year-old company. Read more here. Ad Trend The inaugural college football playoff championship

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Patients Up Their Dose of Technology

New tools and technology are allowing patients to take more responsibility for their own health. And this is impacting how they perceive and interact with physicians. As a healthcare provider, it’s important you understand what resources patients are using so you can improve the care you offer. Patient Healthcare Tools Self-diagnosis: There are many ways patients can try to diagnose themselves before even booking an appointment to see you, including apps to check symptoms, forums on sites like WebMD, and

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