What’s Trending: Snapcash, Interstellar, and Pineapple

Digital Trend: The cashless, online payment trend continues. Snapchat has partnered up with Square to make Snapcash, a service that allows users to send money to their contacts directly from the app. Opening up a whole new avenue for retail and mooching alike. Learn more here. Brave Brand: Whereas most marketing campaigns for movies culminate on opening weekend, the team behind Interstellar seems to have deviated with great success. Three weeks after its release they have managed to place it

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What’s Trending: SnapDonate, PepsiMAX and Mobile Ads

Digital Trend No need to include pocket lint with every donation to a charitable cause during the upcoming holiday season. The new app SnapDonate will recognize a picture of the charity’s logo and let you make a donation with PayPal or your debit card. Learn or download here. Brave Brand Make room Bloody Mary and Candyman: PepsiMAX adds unsuspecting movie goers to the list of scary monsters that live in the mirror. This brave use of facial recognition software and

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Women, the outdoors and the ideal of perfection

It’s not easy being perfect. In fact, it’s impossible. But, some websites, like Pinterest and Facebook, would make you think perfection is the norm. They’re like the “best of” reel of someone’s life. And even though these sites are marketed as a way to get in touch with your creative side and feel good about yourself, they’re having the opposite effect. Thankfully, there’s been some push back from the public over this impossible ideal of perfection. A sign that the

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What’s Trending: Web 1.0, Diet Coke and Tumblr

DIGITAL TREND It seems Internet users are becoming increasingly nostalgic about the good ol’ days of Web 1.0 and their calls for a revival are being answered. Ad-free Ello, Facebook’s new forums app Rooms, and other chic, lo-fi platforms like Tilde.club are offering users the internet experiences of yesteryear. Read more here. BRAVE BRAND Brand recognition be damned, Diet Coke uses an algorithm that allows their label printers to “think” like designers and create more than 2 million unique labels

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Social media outdoors – It’s all about balance

Are you that guy at the campsite who has to check your Facebook feed before bed? Can’t take a jog without snapping a quick pick to Instagram? We all do it – Using social media to enhance our outdoor experiences. But we also like to feel a sense of balance. Like we’re not spending TOO much time on social. So, what’s going on? As it turns out – and honestly, we weren’t surprised by this one – people aren’t very

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What’s Trending: Facebook, McDonald’s and Dorito’s

Digital Trend Facebook unveils Audience Network, its mobile ad network that allows marketers to push their existing News Feed ads out to third-party apps using the existing creative in the Facebook ads. Read more here. Brave Brand McDonald’s faces public criticism head on with new investigative video series. And it’s hired former MythBusters host Grant Imahara to be your third-party, completely unbiased, totally trustworthy, quasi-celebrity McMyth investigator. Read more and watch the videos here. Ad Trend In the mid 2000s

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What’s Trending: LinkedIn, Virgin Airlines & Netflix

Digital Trend Most companies focus their digital marketing efforts on social media heavy hitters like Facebook, Youtube, and Twitter. But now Linkedin, a social network traditionally thought of as only useful for job seekers and recruiters is throwing their hat into the ring as a digital marketing competitor. Read why here.   Brave Brand People have a hard time sitting through five seconds of pre-roll on YouTube. How will they react to almost six hours of it? Virgin Airlines made

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Travelers Want the Real Deal

Authenticity. That’s what travelers are looking for nowadays. Not “popular” tourist stuff like the World’s Largest Ball of Twine (sorry, Kansas). They want to travel off the beaten path. Do what the locals do. Eat where the locals eat. They want the real deal. For them tourist is a bad word. They want to be explorers. So how to appeal to this type of traveler? Make them feel less like travelers and more like locals. Offering personalized, customizable experiences – as in

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What’s Trending: Coding, Cheerios and Millenials

Digital Trend. HTML and CSS are the foundations of the web. HTML  is the language used to tell your web browser what each part of a website is. CSS is the language that gives those web pages their look and formatting. HTML is the architecure. CSS is the interior design. Now more than ever, it’s important for EVERYONE to know a little bit about this stuff. Read why here. Brave Brand. Cheerios released this amazingly heartwarming ad of a wonderful

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Selling to outdoor women – step into her hiking boots

Your grandmother was “liberated” because she could dress like a man. Your mother was a “super woman” because she could do it all. But today’s woman isn’t looking for validation by being more like a man, or by being indestructible, she actually cares less about impressions and more about self satisfaction. When marketing to women who are active in outdoor, you have to drop the gender-speak and just sell the product. If you Google “outdoors women” you’ll get 156 MILLION

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