Leveraging Social to Build Your Email List

OK you’re using email marketing and are doing a pretty darn good job at it, if you don’t say so yourself, right? So, how do you build your existing list into a bigger list of recipients who don’t unsubscribe? The first and most important place to grow your email list is via easy to find and use email newsletter signup forms on your website. After that you should start looking to social media — Facebook is a great channel to focus on after your website. …

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Inbound Links – It has nothing at all to do with sausage

What are inbound links? An inbound link (aka backlink) is an incoming link from another website or web page. It’s important to monitor your inbound links because they tell you who is coming to your website and where from. These links also improve your organic search results. Google doesn’t like spammy or non-authoritative links. We have all seen spammy … “SALE this FRIDAY!! BUY BUY BUY!!,” “My uncle in Tanzania has some money to send you via wire transfer,” and so on. Non-authoritative means a …

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Everyone (yes, everyone) should know programming basics

Here’s something that is not a surprise; these days, every brand has a website. Here’s something that may be a surprise; you should know computer programming basics. Knowing the basics of how a web page is created is, and will always be, useful. Just like knowing a foreign language, it’s helpful in almost any profession. It’s also a must-have in many “non-technical” fields these days such as marketing, which no longer lives just within the realms of TV spots and press releases. Today’s marketers …

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Safe to repost that photo? Think again.

Content-Rights Management. Ever heard a reference to “content-rights management” as it relates to social media? What this means, simply, is that you must be careful when sharing content on your social media channels that you didn’t create yourself. If you’re sharing someone else’s image, video or even likeness, you may need their permission first. In general, it’s best just to assume you always need their permission. Just because an image appears in a Google search, doesn’t mean you can necessarily use …

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What’s Trending: Amazon Dash, Banana Bunker, and Peanuts

Digital Trend A day before April Fool’s Day, Amazon announced the latest technology in digital commerce, the Amazon Dash. The timing of the announcement left many wondering if the product is actually real, but Amazon insists it is real and will likely change the future of e-commerce. Read more here. Brave Brand Groupon’s social media team accurately predicted the type of engagement they would get when they posted the Banana Bunker on their Facebook page, and planned accordingly. The team …

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