Inbound Links – It has nothing at all to do with sausage

What are inbound links? An inbound link (aka backlink) is an incoming link from another website or web page. It’s important to monitor your inbound links because they tell you who is coming to your website and where from. These links also improve your organic search results. Google doesn’t like spammy or non-authoritative links. We have all seen spammy … “SALE this FRIDAY!! BUY BUY BUY!!,” “My uncle in Tanzania has some money to send you via wire transfer,” and so on. Non-authoritative means a …

Read More →

Everyone (yes, everyone) should know programming basics

Here’s something that is not a surprise; these days, every brand has a website. Here’s something that may be a surprise; you should know computer programming basics. Knowing the basics of how a web page is created is, and will always be, useful. Just like knowing a foreign language, it’s helpful in almost any profession. It’s also a must-have in many “non-technical” fields these days such as marketing, which no longer lives just within the realms of TV spots and press releases. Today’s marketers …

Read More →

Safe to repost that photo? Think again.

Content-Rights Management. Ever heard a reference to “content-rights management” as it relates to social media? What this means, simply, is that you must be careful when sharing content on your social media channels that you didn’t create yourself. If you’re sharing someone else’s image, video or even likeness, you may need their permission first. In general, it’s best just to assume you always need their permission. Just because an image appears in a Google search, doesn’t mean you can necessarily use …

Read More →

What’s Trending: Amazon Dash, Banana Bunker, and Peanuts

Digital Trend A day before April Fool’s Day, Amazon announced the latest technology in digital commerce, the Amazon Dash. The timing of the announcement left many wondering if the product is actually real, but Amazon insists it is real and will likely change the future of e-commerce. Read more here. Brave Brand Groupon’s social media team accurately predicted the type of engagement they would get when they posted the Banana Bunker on their Facebook page, and planned accordingly. The team …

Read More →

Mobile friendly websites get search perks from Google

Do you have a website? Do you want people to get to it from Google searches? You better read this … Starting April 21, Google will be expanding their mobile-friendliness as a ranking signal. As a result, users will find it easier to get mobile optimized sites when using Google to search from a mobile device.   What does this mean for you? You want a mobile friendly website. Ideally, a responsive design website. Responsive web design is an approach to …

Read More →

What’s Trending: New Web Domains, Audi, and Insidious 3

Digital Trend Now that new web domain options .sucks and .porn are available, brands have to decide if they want to preemptively buy the domains to keep them out of the wrong hands. And after CNN.com revealed that Taylor Swift had done just that, the debate is everywhere. Read more here. Brave Brand The new Audi A7 Sportback h-tron emits nothing but water vapor out of the exhaust. So, agency thjnk decided to create billboards that leave nothing behind except …

Read More →