Everyone (yes, everyone) should know programming basics

Here’s something that is not a surprise; these days, every brand has a website. Here’s something that may be a surprise; you should know computer programming basics. Knowing the basics of how a web page is created is, and will always be, useful. Just like knowing a foreign language, it’s helpful in almost any profession. It’s also a must-have in many “non-technical” fields these days such as marketing, which no longer lives just within the realms of TV spots and press releases. Today’s marketers …

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Safe to repost that photo? Think again.

Content-Rights Management. Ever heard a reference to “content-rights management” as it relates to social media? What this means, simply, is that you must be careful when sharing content on your social media channels that you didn’t create yourself. If you’re sharing someone else’s image, video or even likeness, you may need their permission first. In general, it’s best just to assume you always need their permission. Just because an image appears in a Google search, doesn’t mean you can necessarily use …

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What’s Trending: Amazon Dash, Banana Bunker, and Peanuts

Digital Trend A day before April Fool’s Day, Amazon announced the latest technology in digital commerce, the Amazon Dash. The timing of the announcement left many wondering if the product is actually real, but Amazon insists it is real and will likely change the future of e-commerce. Read more here. Brave Brand Groupon’s social media team accurately predicted the type of engagement they would get when they posted the Banana Bunker on their Facebook page, and planned accordingly. The team …

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Mobile friendly websites get search perks from Google

Do you have a website? Do you want people to get to it from Google searches? You better read this … Starting April 21, Google will be expanding their mobile-friendliness as a ranking signal. As a result, users will find it easier to get mobile optimized sites when using Google to search from a mobile device.   What does this mean for you? You want a mobile friendly website. Ideally, a responsive design website. Responsive web design is an approach to …

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What’s Trending: New Web Domains, Audi, and Insidious 3

Digital Trend Now that new web domain options .sucks and .porn are available, brands have to decide if they want to preemptively buy the domains to keep them out of the wrong hands. And after CNN.com revealed that Taylor Swift had done just that, the debate is everywhere. Read more here. Brave Brand The new Audi A7 Sportback h-tron emits nothing but water vapor out of the exhaust. So, agency thjnk decided to create billboards that leave nothing behind except …

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Engaging Employees as Brand Ambassadors

You already know that your employees can be powerful disseminators of positive word-of-mouth for your company. Give them the right information and tools and you’ll find they will eagerly spread news, free of charge. As a leader or manager, here are some steps you can to take to help engage employees to be great messengers and positive influencers for your company. 1. First, make sure staff are active and personally connected to your organization. Corporate enthusiasm is not only important …

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What’s Trending: HBO Now, not-there.org, and Facebook Insights

Digital Trend HBO announced that its long awaited standalone subscription service HBO Now will launch at the beginning of April, just in time for the 5th season of Game of Thrones. HBO also announced that for at least three months the streaming service will be available exclusively on Apple TV. Read more here. Brave Brand To coincide with International Women’s Day, the Clinton Foundation launched a campaign with Droga5 that highlights the fact that women “still aren’t there” in terms of …

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What’s Trending: Spotify, Geico, and Positivity

Digital Trend Online streaming service Spotify has 60 million monthly active users. 45 million of those users access the service for free and are listening to, and watching, the ads that are being served. With a more engaging platform than Pandora, and features like ads that pause when users mute their volume, Spotify has become a digital agency favorite. Read more here. Brave Brand YouTube preroll ads are very often skipped by viewers, largely because marketers aren’t tailoring ads to account …

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What’s Trending: The Oscars, Honda, and “Dadvertising”

Digital Trend Almost 45 million viewers tuned in to watch who won the golden prize at Hollywood’s biggest award show. From Office Depot to Oreo, dozens of brands showed us the do’s and don’ts of realtime marketing during this year’s Oscars. Read more here. Brave Brand There are many reading apps out there that help readers boost the average reading pace of 220 wpm to a minimum of 250 wpm. Honda uses the same approach in their latest 3 part digital …

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