Are you that guy at the campsite who has to check your Facebook feed before bed? Can’t take a jog without snapping a quick pick to Instagram? We all do it – Using social media to enhance our outdoor experiences. But we also like to feel a sense of balance. Like we’re not spending TOO much time on social.
So, what's going on?
As it turns out - and honestly, we weren't surprised by this one - people aren't very happy if they spend ALL day plugged into their social media networks.
Over the last several years, values like serenity, simplicity, and balance have become an increasingly important aspect of people's lives - and it's hard to get those things in the frantic, fast-paced world of social media. The great outdoors remain a refuge from the noise, clutter, and stress of a connected life... even when you're actually bringing your device with you and avoiding a total disconnect.
That's not actually a bad idea - the primary purpose of a phone is still making calls, and it's good sense to have a way to contact others if you're alone in the wilderness.
It’s all about balance
First, restrict the times or amount of time you allow yourself to use social media. Instead of checking the phone every time it alerts you to a new post, turn off the audio alarms and only check it once every few hours.
Next, use technology and social when it actually does enhance your experiences outside, like sharing favorite fishing spots, learning more about the group meetup, encourage friends to get out and play, too.
Also - Balance it. You don’t HAVE to post a photo every 15 minutes. Maybe every hour?
Finally, just make sure you’re getting outside!
HTML and CSS are the foundations of the web. HTML is the language used to tell your web browser what each part of a website is. CSS is the language that gives those web pages their look and formatting. HTML is the architecure. CSS is the interior design. Now more than ever, it's important for EVERYONE to know a little bit about this stuff. Read why here.
Cheerios released this amazingly heartwarming ad of a wonderful same-sex couple and the daughter they adopted. The ad, titled, "The Cheerios Effect - André, Jonathan & Raphaëlle’s Story," comes from Cheerios Canada, owned by General Mills, who is no stranger to controversial ads. Well done, General Mills! Watch the video here.
What do millenials really want? Well, 50% of them don't own a TV; 60% didn't want this years' Super Bowl; and 80% own an iPhone. They shop for clothes at the thrift store and prefer reading hard copy books over e-readers. So reach them through mobile and social. Find unique ways to reach them out of home (and in the thrift or book store).
Read the full article here.
Deep Linking: Deep linking exists when a user clicks on a link and is taken to a page that is not the homepage, but another page that exists within the site's structure. The land page where the user is taken to is usually one that is not easily found within the site.
Advances in technology are always offering a new way for children to interact with the world - and now, technology is starting to get back to nature with programs and apps that help kids interact with the environment.
How Is This Happening?
Most developments are focusing on creating an augmented reality - such as identifying the plants and animals seen through a device's camera and allowing children to learn by touching that object on their screen. In many cases, the overriding goal is to offer a degree of fun and excitement for children whose minds are going a mile a minute.
Each time a new product comes out, someone else focuses on offering something even better. Technology has always developed this way, and it's not surprising that many of today's most capable minds are focusing on appealing to children.
Disney Is Involved, Too
The Disneynature Explore app is just one of the recent offerings in this field. Interactive playmates allow children to explore a magical landscape created by Disney - and the app takes it a step further by creating trails to follow on the screen and helping children safely navigate the outdoors.
Meanwhile, the app allows children to share and show off the pictures they make. Unlike standard camera photos, most of these pictures will be showcasing the things a child finds most fascinating about the outdoor world. The positive reinforcement children receive by doing this - including their parents enjoying the pictures - is enough to stimulate children and keep them interested in going outside at a time when most of them are continually fixated on their mobile devices.
As these apps are proving, you don't need to separate children from their devices in order to help them develop. You just have to help them use technology to engage with learning and exploration in the real world.
Advertising & Marketing Trends.
PayPal & E-Bay are splitting ways. Read about the break up here.
Ello is taking the social media sphere by storm. It is the new "Facebook killer" but there have been plenty before. Will they succeed? Check out the Ello explosion here.
Digital Trend. "There's an App for That"
What app craze is next? Home remodeling. Why drive to multiple stores or scour websites when your app can use image recognition technology and pattern identifiers to search millions of products from thousands of stores? Oh, and then you can just click to buy. Read more about these apps here.
This gem of a GE Commercial featuring Jeff Goldblum
Breadcrumb links: Links, usually on the top of the page, that indicate where a page sits within the hierarchy of the website.
The world of shopping is changing, and customers are thinking in new ways. The convergence of online and offline shopping experiences can be a surprisingly powerful tool for re-branding your company and driving sales. This can sound intimidating, but the truth is that it's becoming easier than ever before to leverage the difference and start bringing customers back to physical locations. How, you ask? It's all about the customer's experience.
Experiencing the Difference
Convenience is the number-one goal of online shopping.Online retailers like Amazon are so focused on it that they’ll now start shipping products to you before you even buy them. Yes, really – it’s called "anticipatory shipping". The goal is to reduce delivery time to your front door by predicting items you might purchase based on previous orders or searches, then suggesting items already in transit and holding them at a hub near you until your order arrives.
On- or offline, the experience customers get matters, and what you’ll do to take advantage of their shopping tendencies depends on what you’re selling. Take a cue from what L.L. Bean did when they decided to move into the Mall of America: rather than limit themselves to products, the retailer is offering hands-on classes and workshops for shoppers of all age groups through their Outdoor Discovery School.
Designing for the Convergence
Your ultimate goal? Send the message that shopping with you is easy, convenient, and what customers need to solve the problems they face. If you're not sure how to begin taking advantage of the converging online and offline worlds, try offering a few events of your own. You might be surprised at how quickly brand loyalty will build when you start anticipating - and answering - the questions your customers have.
Just in time for the Facebook announcement that they will soon start charging users, Ello announces their new anti-Facebook, anti-ads social network. This could be the beginning of a big change in social media.
1) There's a mysterious new, anti-Facebook, anti-ads social network called Ello. Ello's goal: to offer a digital platform that offers great communication channels without requiring users to accept ads and data-mining in return. Read more about Ello here.
2) Tim Horton's, in Canada, transformed a residential home into a coffee shop overnight then used social media to spread the word. #TimsNextDoor Read about it here.
3) Volkswagen uses Funny or Die for "native advertising." The result: some pretty funny stuff to a targeted audience. Check it out here.
4) Rumors that Facebook is going to start charging users starting as early as November of this year! Many have been forecasting the death of Facebook. This might be the last nail in the coffin. Read more here.
5) Digital Education. Always hearing digital buzz words but not really sure what they mean? Each week, we'll share a new glossary term with you so you can be digital pros too! This week... Heading tags (H1, H2, H3 etc) are standard elements used to define headings and subheadings on a webpage. The number indicates the importance, so H1 tags are viewed by the spiders as being more important that the H3 tags. Using targeting keywords and key phrases in your H tags is essential for effective SEO.
The New Apple phone and watch take personalized technology to a whole new level. The latest announcements from Apple continue to evolve this brand's equity in an extremely competitive category. IKEA's video strategy "drafts" off Apple, using tongue-and-cheek humor to get a bit of attention from the new Apple announcement. And Kraft strategically pairs advertising and content, ultimately gaining higher ROI from the content, than from its ads.
1) Apple announces the new iPhone 6. Read 10 things you need to know about it here. (The new watch is pretty awesome, too!)
2) They are not the first to spoof an Apple ad, but it's pretty funny (and interesting to see a non-technology company using the Apple announcement this way). IKEA plays off of the new iPhone announcement with a one of their own, introducing "a device so simple and intuitive using it feels almost familiar." Check it out here.
3) Content gets four times better ROI for Kraft than ads. Thinking of its value the same way they think of advertising defines Kraft's "worthiness" strategy. Read the article here.
4) Ever heard of extreme unicycling? Yeah, us neither, but apparently it exists (and looks pretty epic with a GoPro!). Check it out here.
There’s been a lot of talk about how teens and college kids are deserting Facebook. Heck, even the President made reference to it. But according to Forrester.com, Facebook is still the dominant social media site among the age group. Sure, there was a slight decline (3%) in usage, but “the book” is still used far more than any other social site. So, if you’re a marketer and you’ve been thinking about abandoning “the book”, don’t jump ship yet. The site still has plenty of potential for reaching your teen audience. For more on this, click here.
The juicy trends of the week.
How will individuals and marketers document and delight with Instagram's new Hyperlapse? Never underestimate the power of packaging to stimulate the senses to believe something that isn't. And, Alaskans, get set for the highly anticipated grand opening events at UAA's Alaska Airlines Center. (And come see what might be the first drive-in movie of your life — or least the first you've seen in decades!)
1) Instagram has HYPERLAPSE now. Fun stuff. Read more here.
2) Packaging messes with consumers' heads and Miller Lite knows all about it. Read more here.
3) Trending video. It's 13 minutes but you will not regret watching it. WATCH HERE.
5) Digital Education. Always hearing digital buzz words but not really sure what they mean? Each week, we'll share a new glossary term with you so you can be digital pros too! This week...
Above the fold. The content that can be seen on a screen without having to scroll down. In Email Marketing, this refers to the portion of an email that can be viewed in the preview pane. Used to be that you wanted all your important content above the fold. These days, that trend is changing as we are getting more and more used to the endless scrolling site (think Facebook, Instagram, etc.). So, don't worry about the fold anymore! Challenge the fold! Maybe we'll coin a new term.
Remember when you were a kid and you went into a mild (or possibly deep) depression when summer break ended? Well, while kids may despise this time of year, marketers love it. The back-to-school season is second only to the holidays in terms of consumer spending. And advertisers are spending big bucks on back-to-school keywords to get a piece of the pie. What are some of the most lucrative keywords? Find out here.
Everyone’s heard the horror stories. A brand kicks off a social media campaign only to be blasted with unexpected, unflattering, and embarrassing feedback from users. This is the inherit risk of social. There is no filter. People say what they want to say. And there’s nothing you can do about it. And in the case of Airbnb, people said their new logo looked like a certain lady part (they used slightly different words, of course). Remember, social can be your best friend. It can do wonderful things for your brand. Just watch out for the pitfalls. Expect them. Plan for them. Avoid them. Otherwise, you just might end up with a vagina logo dilemma on your hands. And who wants that kind of baggage?
Read more here.
Brands with a cult-like following all have one thing in common - Their products say something about the people who use them. Wired gave a great example in a recent article: “When you see someone with one of those GoPro Hero 3 cameras strapped to her chest, it’s a signal to the world that she is about to do something awesome.” In other words, GoPros aren’t selling like mad because they’re made out of reinforced, high-grade poly-plated plastic (but that helps). They sell because they say something cool about the people who use them. Moral of the story: Don’t just sell a product. Sell a lifestyle. An experience. Sell something awesome.
Read more in the Wired article here.
Now marketers can target users on Twitter based on local weather conditions. For example, a sunscreen marketer could buy more ads aimed at cities where sunny weather is forecasted. Or a doggie raincoat marketer could place ads in areas where rain was expected (What? You don’t dress your dog in those?). Obviously, this is a no-brainer for some brands. But does it make sense for your brand? Could the weather affect your customers’ buying habits? Could aligning your product with the weather get people to see it in a new light? Is it worth the money to target via the weather? Or are you better off saving your money for a rainy day? (Yeah, I said it.)
Read more here.
“What is an Instant Gram?” said everyone and their mother when Instagram first launched. Well, we’ll tell you what it is now – the new bar for social network engagement.
Instagram’s first advertisers, like Ben and Jerry’s who were carefully selected from within the existing Instagram community, have started indicating success, with ad recall being picture perfect for some brands. How?
Along with being established members of Instagram, the first wave of advertisers produced BEAUTIFUL content. It’s that simple. They were trusted, they knew the rules of the game and they put up pictures that were less advertising and more stunning eye-candy.
Moral of the story: effective advertising doesn’t have to feel like advertising. Check this out to learn more.