Everyone’s heard the horror stories. A brand kicks off a social media campaign only to be blasted with unexpected, unflattering, and embarrassing feedback from users. This is the inherit risk of social. There is no filter. People say what they want to say. And there’s nothing you can do about it. And in the case of Airbnb, people said their new logo looked like a certain lady part (they used slightly different words, of course). Remember, social can be your best friend. It can do wonderful things for your brand. Just watch out for the pitfalls. Expect them. Plan for them. Avoid them. Otherwise, you just might end up with a vagina logo dilemma on your hands. And who wants that kind of baggage?
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