What's trending this week? Pepsi gets mad at Ellen, Twitter falls in love with Ellen, and Montreal has dandruff. See all this and more right here.
What's that mean for business?
Move over Gen Me. Gen We has arrived. And they’re even more tech savvy than their predecessors. Which is what you’d expect from kids who were wielding cell phones since before they were potty trained. So, you know what that means. Digital and social based advertising will be more important than ever when trying to reach young teens.
While a lot of advertisers use fancy, high tech ways to promote their brand, Selson Blue used snow. Snow covered billboards in Montreal drove their message home in a very memorable way. We think it’s pretty cool (even though we’ll be thinking about dry itchy scalps every time it flurries). Thanks a lot Selson Blue. Be sure to look around at the environment you're advertising in. There are opportunities all around for great ideas.
The newest viral video to hit the internet features a couple cellists rocking out to Thunderstruck. So what’s this mean for business? Well, nothing really. We just thought it was really cool. So be sure to check it out.